The following can help you better understand architects as a customer group:
1 in 5 architects are self-employed – more than two times the proportion for all occupations. (United States Bureau of Labor Statistics)
If you target only large firms, you miss 20 percent of architects.
According to a 2008 NCARB survey of registration boards of architecture. There are approximately 104,000 licensed architects in the United States. There are approximately 29,000 students enrolled in NAAB accredited programs. (Transitioning from Architectural School to the Profession)
What are you doing to reach out to them with your brand's message?
If there were no attrition, this is enough to completely replace the existing body of professionals every 20 years. Since most professionals envision a 40 year work life, this suggests that there are twice as many architectural graduates as the industry can absorb. This leads to competition that is one of the main factors depressing architectural earnings. An upside, however, is that there are many architecturally trained individuals that may be interested in careers with building product manufacturers.
by Michael Chusid, 2010
Published with permission of Building ProductMarketing